Ecommerce blog
Google Will Build Ads From Your Product Photos and Videos. Check the Sources
Performance Max now pulls videos from your site and YouTube channel by default, and from December 4 new campaigns extract landing page images too. Four checks for a lean team before holiday campaigns start.
Shopify Now Schedules Sale Prices. Will Google and ChatGPT Keep Up?
Shopify Rollouts can switch catalog prices on a timer, but Google Shopping and ChatGPT hold their own copy of your catalog. Which rollouts reach the feeds, where the gaps are, and a ten product check for the day.
Google Now Answers Most 'Best X' Searches Itself. Is Your Brand in the Answer?
Semrush found AI Overviews on 88 percent of tracked commercial searches, 96 percent for best X for Y. A four step audit to see whether your brand is named and which pages Google cites.
ChatGPT Will Rewrite Your Ads From October 29. Keep It On or Opt Out?
From October 29, ChatGPT Ads rewrites headlines, translates copy and changes landing pages by default, with no review of each version. Why the real question is whether your pages can be read out of context, and five checks before the switch.
Google Now Pulls Deals Off Your Website Into Ads. Check Your Pages First
Since October 12, Google Ads extracts offers from your landing pages and attaches them to eligible ads by default, while ads expand into AI Mode. Why that is a website problem before it is an ads setting, and three checks to run before Black Friday.
ChatGPT Ads Conversion Warnings: What to Check Before Raising Spend
OpenAI's new Conversions overview surfaces event quality warnings. Before changing your ChatGPT Ads budget, check the purchase signal and the products serving.
Google's Holiday Deal Guide: Which Offers Should You Check First?
Google's category trends can challenge a holiday discount calendar. Use your own stock, margins and demand to choose offers, then verify price, page and feed together.
Google's Universal Cart Is Live. Are Your Offers Ready to Revisit?
Google's Universal Cart lets U.S. shoppers save items and return for price or stock changes. Check priority offers across your source, storefront and feed before holiday promotions.
Google's Image Warning Changed. Which Photos Should You Fix First?
Google says low image quality no longer stops a product from showing in ads and free listings. Separate that warning from image-size and other eligibility issues before assigning work.
Bing's New AI Topics Report: Which Buyer Question Should You Fix?
Bing's Topics Portfolio shows citation themes and missed grounding queries. Here is how an ecommerce team can choose one real product question to investigate without mistaking citations for sales.
Shopify Now Shows AI Agents Your Sale Prices. Four Settings to Check First
Since October 9, Shopify Catalog shares compare-at prices with AI shopping agents, with a toggle in the admin. What that changes for ChatGPT, Copilot and Google AI Mode, and the four Catalog settings a DTC team should review before the holiday window.
Nobody Talks About Your Brand Yet. AI Can Still Recommend Your Products
A brand with no press and no reviews can still land on the shortlist when a shopper asks ChatGPT or Google AI Mode for a specific product. What assistants read for product answers, where cold-start brands lose, and three moves that need no mentions.
ChatGPT Ads Now Has Real Measurement. How to Run a First Test You Can Judge
OpenAI added a visual ad format, a Conversions API and named attribution partners to ChatGPT Ads. What the update does and does not say, and the four steps a DTC team should take before spending on a first test.
Adobe Expects AI Traffic to Double This Holiday. Four Checks Before November.
Adobe expects AI-referred traffic to US retail sites to more than double this holiday season. What the number does and does not mean, and the four product-information checks a lean team can finish before November 1.
Should Ecommerce Teams Invest in Visual Search? Start With Search Console
Google's web multimodal reporting shows ecommerce teams where image-assisted discovery already touches their product pages. Use it to scope a small product content review, not to assume a new source of sales.
How to Evaluate AI Catalog Management Software When Your Team Is Three People
Lean ecommerce teams keep asking the same three questions: what is different from our agency, can we do this in ChatGPT ourselves, and how do we prove it worked. Use this checklist to answer them before you sign.
How to Measure AI Referral Traffic in GA4 and Shopify
'I don't even know if we show up' starts with measurement. GA4's AI Assistant channel undercounts, Google AI Mode hides inside Organic Search, and Shopify will never match. Here is the setup a lean team can run, including the Google Shopping split.
Should You Fix Product Data Before Spending on AI Visibility?
Being mentioned by ChatGPT is only useful if what it says about your product is true. ACI Worldwide found six in ten UK shoppers would abandon an AI assistant after one bad pick. Here is how to decide what to fix first.
Query Fan-Out: Why AI Shows Your Product One Time and Not the Next
Why does one query return us and the next not? Query fan-out is the answer. Google splits a shopping question into sub-questions and assembles the answer from pages that cover them. Here is how it works, why engines disagree, and what to fix on the page and in the feed.
Should You Buy ChatGPT Ads Before Your Brand Shows Up in ChatGPT Answers?
Amazon bought ChatGPT ads in June 2026 and opened them to its advertisers in September. For a lean DTC team the better first question is whether ChatGPT recommends you at all when nobody paid for the slot.
L'Oréal Pays OpenAI to Get Found in ChatGPT. What Does Your Beauty Brand Do?
When shoppers ask ChatGPT for the best retinol or a shampoo for fine hair, which brands pull up? L'Oréal is paying for the answer. Here is how a lean beauty team gets there through product information.
Shopify Shows Your AI Sales. It Does Not Show Who AI Picked Instead of You.
Your Shopify admin now reports AI attributed sales and product data gaps. Use it. Then answer the question it cannot: when a shopper asks for the best X, does the answer name you or the brand next to you?
Your Brand Shows Up in One AI Answer and Not the Next. Spot Checks Miss It.
Buyers tell us the only way they track AI visibility is when they ask for it. Google now re-runs shopping queries on a loop for its users. Here is why visibility drifts between queries and what a repeatable weekly read looks like.
Are Your Product Pages Accessible to AI Search? Audit the Right Controls
An ecommerce access audit should distinguish search crawlers, training controls and user requested fetches. Here is how to check product page access without treating it as a promise of placement.