How Perplexity Shopping works for brands and retailers

How products reach Perplexity

Three routes: the open web that Perplexity indexes, the Merchant Program through which merchants share product specifications, and platform integrations such as Shopify for stores that ship to the U.S.

Perplexity is a search engine that writes an answer and cites the sources behind it. For a shopping question it retrieves candidate products and pages, compares them against the question and presents a few as product cards with the pages it used. Perplexity says those cards are unsponsored recommendations chosen for the question.

A crawlable product page with complete, factual information is the baseline for all three routes. The Perplexity Merchant Program is free and lets merchants share product specifications and live details directly. Perplexity says participating products have a higher chance of being shown as a recommended product. The Perplexity Shopping entry in the glossary covers the shopper-side features.

What decides whether a product is shown

Perplexity cites what it reads. A product page that states the facts the shopper asked about, with a current price and stock status, gives it something to cite.

Perplexity cites specific passages, so each section of a product page competes on its own: the spec table, the materials list, the FAQ block, the review excerpts. A description that names the fit, the material, the capacity and the compatibility in plain words gives Perplexity something to cite. The passage-level retrieval entry explains the mechanics.

Two more things to check: that your product pages are crawlable by Perplexity's bot, and that structured product data on the page agrees with the visible content. See AI crawler management for the first and product schema markup for the second.

What Paz handles

Paz tracks the questions shoppers ask in Perplexity, our experts fix the product information behind each miss, and Paz reports appearances and cited pages against a baseline.

AI visibility

Paz tracks the questions shoppers ask about your range in Perplexity, alongside ChatGPT and Google AI Mode, built from your buyer personas and priorities. For each question Paz records whether your products appear as a product card or a mention, whether your brand is named, and which pages Perplexity cites. When a product misses, our experts investigate back to the product information. See how Paz handles AI visibility.

Product information

Our experts complete the attributes, descriptions and shopper Q&A that Perplexity can cite, from your catalog, PIM, ERP and approved claims, written for the shoppers you sell to. Changes ship to your storefront within guidelines you approve, and anything your sources leave open comes to your team first. See how Paz handles product content.

Measured over time

Appearances, cited pages and AI-referred traffic are reported against a baseline, per assistant, so you can see what moved after each round and where to spend attention next.

Perplexity alongside ChatGPT and Google AI Mode

Each assistant has its own route in. ChatGPT reads the OpenAI product feed. Google AI Mode reads Google Merchant Center. Perplexity reads the open web and its Merchant Program catalogs.

The product information behind each route is the same. Paz keeps the feeds consistent, fixes the product information at the source and tracks appearances across the channels you choose. See the ChatGPT page and the Google AI Mode page for their routes.