Shopify
4 articles
Shopify Merchants Now Run Their Stores From Inside ChatGPT. The Discovery Surface Just Became the Admin Surface.
TL;DR: On May 4, Shopify launched two connector apps that let merchants manage their entire store from inside ChatGPT or Claude: look up orders, update prices, check collection performance. Shopify's internal survey says 83% of merchants already use ChatGPT. This collapses two surfaces into one - the place merchants run their business and the place their customers now discover products are the same chat window. If you sell on Shopify, the question shifts from "should we be ready for AI sh
Shopify Just Crossed $100B GMV and Called Itself "Category of One." Read the Q2 Guide Instead.
TL;DR: Shopify reported $100.7B in Q1 GMV (up roughly 32% YoY) and $3.17B in revenue (up 34.3%) on May 5, 2026, with President Harley Finkelstein declaring the company a "category of one" in AI commerce. The stock dropped anyway. The reason is buried in the Q2 guide: high-twenties revenue growth, decelerating from Q1, with no specific agentic GMV inflection called out. Translation for merchants: Shopify's rails into ChatGPT, Google AI Mode, and Microsoft Copilot are real, but agent-driven
Your Shopify Store Is Already on ChatGPT. Your Products Probably Aren't Showing.
On March 24, Shopify activated Agentic Storefronts for all eligible US merchants. That single rollout connected 5.6 million stores to ChatGPT's 900 million weekly active users, plus Microsoft Copilot and Google AI Mode. But most merchants have no idea their products aren't actually appearing in AI results. The enrollment happened automatically. The visibility didn't. TL;DR: Shopify auto-enrolled eligible US merchants into ChatGPT, Copilot, and Google AI Mode on March 24. Your store is conn
Shopify Just Told Merchants to Activate Their "Agentic Storefront." Most Aren't Ready.
Shopify quietly rolled out what might be the most consequential feature in its history: the Agentic Storefront. It connects your product catalog directly to ChatGPT, Google AI Mode, Gemini, and Microsoft Copilot, letting AI agents browse your products, check inventory, and surface recommendations to consumers in real time. The toggle is sitting in every merchant's Shopify Admin right now. Almost nobody has turned it on. Shopify president Harley Finkelstein said at a recent investor conference